I worked with David Himel and Eli to design a unique shopify experience. Their high-end products can be extensively customized, and even made bespoke to exact measurements. Out of the box Shopify only provides three options per product, so I came up with the most reliable AND cost-efficient solution. Finally, I wrote an instagram plugin that allows Himel Bros. to filter their feed by tag, so each jacket can be featured on it respective page. After Instagram restrcited its API this was harder to do than in the past.