Harvard Graduate School of Design 2020
Poena Excess produces wearables inspired by its love-hate relationship with culture. True to its name, Poena Excess, diversifies itself from other fashion houses by shirking the mainstream and existing in the excess.
I worked with Poena Excess(formerly ALXVNDRA) designer and owner, Alexandra Kennedy, to design the look and feel of her site, helping create the layout and advise on optimizaing the product photography for web. Once the design was complete I handled the build, including custom product options, full-screen detail views, a newsletter pop-up with mailchimp integration, and cookies to hide the prompt for those who have already seen it.
01. Home page for Poena Excess
02. Minimalist custom collection view
03. Minimalst custom product view
04. collection view for ALXVNDRA